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World Tech Update- June 12, 2014
IDG News Service Coming up on WTU this week Samsung debuts a new tablet, Sony and Microsoft battle for console supremacy and Pepper the robot helps out shoppers.
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Putting the Spotlight on the Mobile Evolution
Digital Marketing Magazine A new Gloval Mobile Survey, from IDG Global Solutions (IGS), has put a spotlight on the evolution of mobile in the biggest study of consumer and business’ use of mobile...
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Are you watching carefully? The importance of video completion rates
The Media Briefing Video completion rates are an important metric in the attempt to gauge whether you’re making the right videos, and whether you’re going to be able to make money out of those videos....
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IDG World Tech Update- June 6, 2014
IDG News Service Coming up on WTU this week Google wants to be everywhere, the Supreme Court rules cell phones are private during an arrest and technology helps a quadriplegic regain use of his hands.
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More than half of 25 to 34-year olds have a tablet, says new research
CNET Tablets are replacing computers, according to new figures, as we voraciously eat up online video from YouTube to Netflix. Industry analysts IDG polled 23,500 people across 43 countries about their...
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How marketers can navigate the new ‘over the top’ video ecosystem
Digiday Consuming video content is a very different experience today than it was five years ago, with many more options beyond traditional cable. For one, watching a video online is now a reliable,...
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Putting the Spotlight on the Mobile Evolution
Digital Marketing Magazine A new Global Mobile Survey, from IDG Global Solutions (IGS), has put a spotlight on the evolution of mobile in the biggest study of consumer and business’ use of mobile...
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2014 B2B Technology Content Marketing Trends: Content Marketing Budget,...
Content Marketing Institute’s newest research report, B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends- North America, gives insight into what technology marketers are using content...
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World Tech Update- July 17, 2014
IDG News Service Coming up on WTU Microsoft announces lay off plans, IBM and Apple team up and Google tests out Project Tango in space.
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Coming soon to Facebook: Video ads that follow you from device to device
VentureBeat Advertisers on Facebook see the emerging method of sequential mobile advertising as a way to better control their branding message with consumers on social media. Sequential video...
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World Tech Update- August 29, 2014
IDG News Service Coming up on WTU Instagram brings Hyperlapse to the iPhone, Microsoft cuts Surface 2 prices and Google reveals its secret drone delivery program.
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IFA September 2014: World Tech Update
IDG News Service From Samsung’s new curved Note Edge to the flurry of Google Android Wear watches from LG, Sony and Asus, we’ve got you covered on the hottest products launched at the IFA consumer...
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World Tech Update: 9/19/14
IDG News Service On this week’s World Tech Update, Microsoft buys Minecraft developer Mojang, Apple readies its iPhone 6 for sale and we take a look at a high tech stadium.
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The growing market for digital video ads
Digiday As online video consumption continues to climb, advertising budgets have swelled to match. Much of that action happens on YouTube, which owns a huge chunk of the digital video ad market, but...
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4 ways magazines are making video work
Digiday Magazine publishers have plowed money and resources into video. The reason is obvious: Video advertising is a booming market, with plump ad prices that dwarf the CPMs display ads fetch. But the...
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Mobile video to accelerate mobile advertising value proposition
Mobile Marketer Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there...
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Five findings about digital video news
Pew Research Centre News audiences are watching more digital news video than ever before and newsrooms are investing in creating more video content. The challenge—as is the case with other digital ad...
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World Tech Update Video – 10/3/14
IDG News Service Ttis week Microsoft unveils Windows 10, JPMorgan Chase says a cyberattack this summer affected 83 million customers and we check out a hardware hackathon for women.
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How to Develop Digital Content – 4 Analyst Insights
With digital content so widely consumed online it’s important to create relevant and interesting content for your audience. These four insights from our Principle Analyst, Bob Johnson, will help you...
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Mobile Infographic Video: Millennials vs. Generation X
A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social...
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